The #𝟏 secret to writing better emails (That most people forget!)
“Why is my email not clear?” “Why does it feel too long, but I’m still not sure I said what I needed to say?”
These are questions I heard all the time in my business English workshops.
And my answer was always the same: 𝐒𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐩𝐮𝐫𝐩𝐨𝐬𝐞.
An email without a clear purpose is like wandering through a supermarket without a shopping list. You’ll probably grab a bunch of random stuff… and still forget what you actually needed.
Your purpose is the goal of your email.
Ask yourself:
𝐖𝐡𝐚𝐭’𝐬 𝐦𝐲 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞?
↳ You’re not just writing an email – you’re scheduling a meeting, making a complaint, requesting a quote…
𝐖𝐡𝐚𝐭 𝐝𝐨 𝐈 𝐰𝐚𝐧𝐭 𝐦𝐲 𝐫𝐞𝐚𝐝𝐞𝐫 𝐭𝐨 𝐝𝐨?
↳ Pick a time, offer a solution, send the quote?
🎯 Your message should reflect these two answers.
Starting with purpose really helped my learners write better emails – I hope it helps you too!
👇 Swipe through to see a real example my learners loved.
Then tell me, If your last email was a shopping list… what did you accidentally leave out?
Here’s an example: one of my students was so focused on sounding polite that they forgot to clearly say what they needed.
