I used to write subject lines like mini novels. My first boss in Manchester taught me a better way… 3 words that changed everything.
No, not “I love you”!
The 3 words that helped me write subject lines that are short and effective.
1️⃣ Concise
2️⃣ Clear
3️⃣ Context
The 3 C’s.
Here’s a real example:
“A question about the new policy that was implemented yesterday”
Can you think of a sharper version before you swipe through the carousel?
Speaking of subject lines… do you write yours first or last before hitting send?
