How to Write Clear, Actionable CTAs for Better Emails

💬  𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐯𝐞𝐫 𝐰𝐨𝐧𝐝𝐞𝐫𝐞𝐝 𝐰𝐡𝐲 𝐲𝐨𝐮𝐫 𝐞𝐦𝐚𝐢𝐥𝐬 𝐝𝐢𝐝𝐧’𝐭 𝐠𝐞𝐭 𝐭𝐡𝐞 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞 𝐲𝐨𝐮 𝐰𝐞𝐫𝐞 𝐞𝐱𝐩𝐞𝐜𝐭𝐢𝐧𝐠?

One common reason is an unclear Call-to-Action (CTA). A CTA is a specific request that tells your recipient exactly what to do next such as providing information, scheduling a call, or giving approval. Without it, emails can be overlooked, causing delays and extra back-and-forth.

For busy professionals with packed inboxes, that’s the last thing you need.

🎯 𝐓𝐡𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧?
Make your CTAs clear and actionable. Here’s an example of how to fix a vague CTA:

𝐑𝐞𝐪𝐮𝐞𝐬𝐭𝐢𝐧𝐠 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧

❌ Can you send me those documents?
⛔ 𝐖𝐡𝐲 𝐢𝐭’𝐬 𝐮𝐧𝐜𝐥𝐞𝐚𝐫: Too vague. Doesn’t say what’s needed or when.

✅ Please provide the Q4 financial reports and vendor contracts by Friday, February 10, in your local time.

💡 𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐰𝐨𝐫𝐤𝐬: Clear, with a deadline and time zone included.

📌 A clear, actionable CTA not only saves time but ensures your emails get the responses you need, faster and without misunderstandings.

💬 𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞 𝐲𝐨𝐮 𝐟𝐚𝐜𝐞 𝐰𝐡𝐞𝐧 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐰𝐫𝐢𝐭𝐞 𝐂𝐓𝐀𝐬 𝐭𝐡𝐚𝐭 𝐠𝐞𝐭 𝐪𝐮𝐢𝐜𝐤 𝐚𝐧𝐝 𝐜𝐥𝐞𝐚𝐫 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞𝐬? 𝐒𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬!

🔄 𝐅𝐨𝐮𝐧𝐝 𝐭𝐡𝐢𝐬 𝐡𝐞𝐥𝐩𝐟𝐮𝐥? 𝐑𝐞𝐬𝐡𝐚𝐫𝐞 𝐢𝐭 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐰𝐫𝐢𝐭𝐞 𝐛𝐞𝐭𝐭𝐞𝐫 𝐞𝐦𝐚𝐢𝐥𝐬 𝐚𝐧𝐝 𝐅𝐨𝐥𝐥𝐨𝐰 𝐦𝐞 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞!